Copy based campaign promoting the idea of really listening as opposed to just hearing
I created this set of advertisements for primary target audience aging from six to twelve years old, secondary target are parents of young children. I made use of easy calculations and words which could easily trigger the correct answer within split seconds. The answers will be wrong and therefore attract a second look from the target audiences who will then stop and read the advertisement again.
Press Advertisement
The Radio advertisement and Television commercial will be using sounds from the surroundings, the distractions that causes the mistakes that is caused by just hearing but not listening.
Radio Advertisement
30 seconds
Played on air in the morning as children can listen to it will on their way to school in their parent's cars or in school buses.
Television Commercial
20 seconds
Broadcast during dinner timings around 6pm to 8 pm on Channel 5
